In business and in life, with whom do you give your time and/or money? For me the answer is simple… people and businesses that I know and trust.
In The Know
Businesses spend billions of dollars each year on marketing trying to get you to know them. We are inundated every day with commercials on television, radio and the Internet, plus mailers, billboards and newspapers, etc… . An overload of information begging you to “choose me”.
On a more personal level, it’s a lot less expensive to just walk across the room and introduce yourself to someone and maybe spend a little time together. Even so, just knowing a person or a business doesn’t automatically mean they’ll be your best friend or the one you turn to when you need some product and/or service.
There is something more that is needed…
Who Do You Trust?
Gaining peoples trust is the hard part. It is something that cannot be bought, it must be earned. Earning that trust is usually done through actions, not words. We, as humans, are taught, through experience, that talk is cheap and that actions speak louder than words. We are geared to trust people’s body language over what comes out of their mouths. And that trust usually takes time.
When it comes to business, it’s all about customer service. In this day and age, customers expect more from the businesses from which they buy their products and services. They are well informed, and more and more, customers are demanding transparency into how businesses operate. Customers want to feel good about where they spend their money and they trust good corporate citizens.
All Together Now
Acquiring customers has always been business’s biggest sales and marketing expense. In the Internet age, it is becoming so much easier and cheaper to reach potential customers. It has almost leveled the playing field between big and small businesses. The differentiator now is customer service, going above and beyond. Now when your customers get to know your product and/or service, they’ll trust you with their hard earned money.
Ask your best friend why they like you so much and I guarantee it won’t simply be because they know you, but because of how you make them feel.